Representation vs. Representative
Representation vs. Representative. Do you know the difference? I made a critical fix on one organization's communications yesterday. So let's discuss it.
But first, the context.
Organization X (insert yours) wants to do better and be more inclusive. They want their volunteer committee to have representation from equity-seeking groups and are preparing communications material to support their recruitment effort.
I reviewed the first draft of some strategic communications to make the language clear that they want a committee that reflects the community it serves. Got them away from euphemisms like "diverse people" so they said what they meant.
Weeks later a second draft comes that is so clearly watered down. Surely, some senior reviewer was uncomfortable saying they were prioritizing people of colour, when that's exactly what they will do.
The language shifted to them needing "a representative" from the community, rather than representation from the community.
I could have remained silent. My original recommendations were disregarded. But I spoke up again to advise on this tiny, but important, nuance. I was sooo bothered. 😆
Here's what troubled my spirit.
While #representationmatters, no one represents their entire community. It's too much pressure and sounds too much like tokenism - a person brought on for the optics but not for any real contribution.
Representation is visible.
A representative is a spokesperson.
Small thing but super important.
Here are the lessons for organizations:
Say what you mean.
Don't be too uncomfortable to stand on your convictions.
As you work to make equity a priority, be prepared to defend your actions, even if there is backlash from the community.
Choose strong advisors.
#Diversityequityandinclusion work requires knowledgeable people who can spot issues and aren't afraid to speak up and tell you the truth, even when materials are ready to be off to the printers. And they don't let their egos get in the way, even when you didn't listen to their advice the first time.
The work is too important to them.
About Janelle Benjamin: Janelle Benjamin, B.A., J.D., is the Founder & Chief Equity Officer of All Things Equitable Inc. helping employers make workplaces more diverse, inclusive, and safe for equity-seeking groups. Learn more about Janelle and how she can help you!
